May 13, 2021

The Business World

  • Crimson Education
  • B20 Day Hall, Ithaca, NY 14853, USA


3-credit program. In this popular program you'll learn about the basics of business management in today's fast-paced business world. You’ll become familiar with the primary components of business management: human resources, marketing, operations, finance and accounting, and information and technology. You'll also discuss current business issues such as innovation, globalization, ethical leadership, and entrepreneurship, and dig into an integrated case study on Nike. Working in teams, you'll engage in a business simulation and actually make the types of decisions business managers face regularly. You'll also research, analyze, and make stock-pick recommendations. Finally, to bring you closer to industry practice and the "real world," you'll hear from guest speakers on a variety of business topics.

Age Range

Sophomores, juniors, & seniors

Participation Cost